Find customer fit
Bring: An offer hypothesis and evidence.
Expect: A concise fit profile.
Who is a good fit for this offer, and how is that different from my audience? Here's what I know: [evidence]. Mark what's still a hypothesis.
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Bring: An offer hypothesis and evidence.
Expect: A concise fit profile.
Who is a good fit for this offer, and how is that different from my audience? Here's what I know: [evidence]. Mark what's still a hypothesis.
Bring: Real examples and boundaries.
Expect: Themes and a brand profile.
Help me discover a brand that feels like me across [roles]. Here are a few real examples of my work and things I won't do.
Bring: Offer and evidence.
Expect: A brief with channels and measures.
Turn this service offer and customer evidence into a campaign brief with positioning, claims, channels, deliverables and measures.
Bring: A page and audience.
Expect: Prioritized changes.
Review this page for search intent and useful copy for [audience]. Prioritize changes and note evidence gaps.
Bring: Dated metrics and spend.
Expect: Findings and next test.
Diagnose this campaign from these dated results: [metrics]. The objective was [objective]. Give findings, limitations and the next test.
Bring: The page and its numbers.
Expect: Experiments to run.
Diagnose why this landing page converts poorly and propose three experiments, starting with the most likely cause.
Bring: Budget, goals and creative.
Expect: A readiness check and first test.
With a budget of [amount], are we ready for paid ads on [platform]? If yes, plan the first test; if not, tell me what to do first.
Bring: A direction and applications.
Expect: Creative territories or a system brief.
Develop two creative territories from this brand direction and show how each would work on [applications].